Writefully Inviting

Helping Invitation Retailers start a business and work together to build a community. By joining, you gain access to hundreds of resources to help you start or expand your Invitation Business. As a member, you have exclusive access to our online forum for networking and answers to your questions; downloadable directories to help you shop industry trade shows; an ebook on How To Start An Invitation Business; and many more member-only benefits. This society is exclusive to you, the Invitation Retailer!

Coming soon ... Our book on how to start an invitation business, is scheduled for publication late summer/early fall 2011, and will be available on Amazon. This book will include information on starting your business, inventory selections, printing techniques, merchandising, and resources to help you in your business.

Do you remember Downtown?

In the movie, “You’ve Got Mail”, we watch how a large bookstore quickly put the small neighborhood shop out of business. And while we were all rooting for the “Shop Around the Corner” to survive, it was not to be. As small business owners, do we support each other? Do we even remember the shops downtown or do we quickly opt for the large chains at our local mall? I grew up in a small town and have fond memories of walking through the shops downtown. My sister now lives in a small town with quaint boutiques that come and go as they feel the pressure of large chains putting small brick & mortar stores out of business. Over the last few decades many small businesses have struggled to compete against national chains. And like my sister, I live in a quaint small town where the downtown shops continue to struggle to survive.

Partying gone to the dogs!

One of the objectives in creating Writefully Inviting was to expand the reach of wholesale companies. As businesses evolve, they frequently stay focused on a specific agenda. I have heard many wholesalers talk about the bankruptcy and closing of several retail outlets resulting in a loss of sales for wholesalers. But when you look outside the lines of the invitation industry, you may find new opportunities. As a retailer, I was taught to analyze the productivity and profitability of every square foot. Invitations take up minimal space and can produce new found revenue. Wholesalers need to look no further than their inventory offerings to determine possible revenue streams. Some examples would be nail and beauty salons that host parties for little girls.